Services framed by setting
Had my regular eye doctor appointment on Saturday - and ended up talking about . . . . what else? Libraries. The technician who did the screening saw my occupation on the health history form. Then she told me that she and her family liked to go to library X much better than library Y (both in our region) because X has better children's books. Library Y is even in the town where she lives.
Now the interesting thing is that both X and Y get the same books, ordered by the same selector. Only difference is that X is a beautiful new library, with lots of artwork and a skylight. Y is a . . . . well, let's just say it's an older facility in line for a facelift or replacement. But when my eye technician goes in, she sees the collection illuminated by the environment. Hmmmm, makes you think.
Labels: marketing facility